How is KAI delivered?

KAI can be delivered as a paper form, or in an online version. Both versions produce the same results, but each may be more suitable for particular situations.

KAI Paper Forms

The KAI paper form has now been in use for 40 years with only minor changes in that time. The form consists of two layers, glued together on all four edges to ensure the back page can’t be tampered with. Respondents check wherever they feel comfortable on a 17-point scale, in response to each of 33 questions. The form is marked manually by the KAI Practitioner.

Although using paper forms can feel old-fashioned, they are generally well-liked by clients, who consider that the paper form brings more gravitas than an online form. This can result in better engagement from respondents, and a better quality of results. Paper forms can also be particularly useful for the KAI Practitioner who is teaching a whole-class session, as it can be difficult to get larger classes to focus on doing an online form all at the same time.

KAI Scores and Feedback are given using the 8pp KAI Feedback Booklet.

KAI Online

The majority of KAI Practitioners now use the KAI online version, as it makes it easy for respondents to complete the form in their own time, when they can spend more time considering the form statements, some of which are quite subtle. Being accessible online also enables KAI to be effectively used with much larger groups. It is particularly important with Online KAI to ensure that all respondents get a good briefing, in order to avoid high error rates. We recommend that KAI Practitioners supply their own briefing notes and/or video, which should be specifically tailored to the respondent audience.

The 33 questions on the form are exactly the same as in the paper version – however there are translations available online for Spanish, French, German and Portuguese.

The form is marked automatically, and the results are forwarded to the KAI Practitioner for review, before being sent on to the respondents. Results are never sent directly to the respondents.

Scores and feedback are sent out in a Feedback document, which can be a short or long form version, determined by the KAI Practitioner.

KAI Practitioners can distribute access codes manually, or they can upload a list of email addresses to enable codes to be automatically distributed.

For security reasons, we do not keep any personal details which are provided online, including names or email addresses. Respondents can take the KAI without providing any information to us at all, if they prefer.