The Fundamentals of Collaborative Selling (KAI)

About this Event

Once you have been accredited as a KAI Practitioner Problem A occurs: how to sell the KAI. Whether you intend to sell to individuals, small and medium sized enterprises (SMEs) or large corporations, Problem A will almost certainly be present and in a number of instances so will Problem B.

The aim of this webinar is to provide participants with a pragmatic sales framework and an insight into the requisite sales skills to successfully sell KAI so as to create a sustainable revenue stream for you and your business.

Jamie will facilitate the session, supported by Iwan Jenkins, to ensure that there is a clear link between the principles of Marketing (covered in the previous webinar) and the Fundamentals of Collaborative Selling.

Who: Everyone welcome

When: October 14th, 2021, at 15:00PM – 16:30PM BST

How much: Early bird discount: £25 (before September 24th)
Regular price: £35


Registration closes on Wednesday 14th October

Throughout the session, Jamie will be covering the following topics:

  • Researching the prospective client
  • Contacting the decision maker
  • Information required during the meeting
  • What to say and do after you have said hello: first impressions last
  • Gaining on-going client commitment
  • The criteria for an effective client meeting

Jamie Johnson has been using the KAI Theory and Inventory over the past 20 years in Sales and Leadership training: this includes 1-2-1 Coaching, 1-2-1 Mentoring, Group and Team sessions for many organisations across a broad spectrum of industry sectors. In short, in Jamie’s experience, the KAI has value in any organisation where there are two or more people!

Jamie co-founded JFR Training in 1989 following on from 10 years’ experience in Sales Consultancy in the UK, mainland Europe and the US. Jamie’s initial sales experience was gained when he joined Cadbury Schweppes as a Graduate Trainee. His sales efforts are now concentrated on the B2B market.