Marketing & Selling Adaption-Innovation (KAI).
About this Event
Want to know how to go about marketing Adaption-Innovation and meet fellow professionals at the same time? If so, this is the webinar for you.
Whether you’re selling internally within a corporate, externally as a consultant; whether you are reaching commercial organisations, not-for-profit, military users or government – this webinar will help you.
Additionally, there will be time to meet co-professionals and share ideas, war-stories and techniques that have worked for you.
Adaption-Innovation is one of the best kept secrets of psychology, management, diversity management, teams and leadership. This webinar will help you educate your audience, make them hungry to have something so good, and keep them asking for more.
We will give away two new Practitioners’ Handbooks at the event and introduce you to marketing materials to support your sales efforts.
Who: Everyone welcome
When: Sept 30, 2021, at 10:00 AM, EDT; or 15:00 BST
How much: Early bird discount: £25 (before Sept 10th)
Regular price: £30
Registration closes on Monday 27th Sept
Dr Iwan Jenkins
“It is our job to help tell, and to tell well.
No tell, no sell. No sell, no eat”
Iwan will explain how to:
- Find the ‘hungry crowd’ (your best prospects) – who wants to know about and use Adaption-Innovation?
- Understand their motive – answer the ‘what’s in it for me’ question
- Identify the best way to communicate with your ‘best prospects’
- Make them hungry to know more – draw them in, engage
- Influence the right people – typically many people in the decision-making process
- Overcome hurdles to purchase
Dr Iwan Jenkins has used the KAI theory and inventory to link business strategy (Problem A) with leadership (Problem B) in at least 40 countries over the past 25 years.
For over three decades, Dr Jenkins has proven his expertise in the field of problem-solving leadership and how it applies to strategy, innovation and marketing. He spent the first 20 years of his career in, as we like to say, the real world – helping blue chip companies around the world hone their strategies, marketing and sales efforts, and mergers and acquisitions tactics. He started rioting on his own as an executive coach and consultant 20 years ago.
Dr Jenkins is a practitioner of the practical. Does he know the ins and outs of cognitive theory and complex systems science? But of course. More importantly, he knows how to make the theoretical applicable in today’s business world. Everything he does or suggests you do is grounded in common sense.